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Published on September 12th, 2012 | by Den

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89% of Apps downloaded are free

A market survey by Gartner research has revealed that 89% of all apps downloaded are free.

It has also revealed that the Apple app store is still the market leader when it comes to dowmloads with 21 billion downloads in 2012, which is a 74% increase on 2011.

Mobile App Store Downloads, Worldwide, 2010-2016 (Millions of Downloads)

2011 2012 2013 2014 2015 2016 2017
Free Downloads 22,044 40,599 73,280 119,842 188,946 287,933
Paid-for Downloads 2,893 5,018 8,142 11,853 16,430 21,672
Total Downloads 24,936 45,617 81,422 131,695 205,376 309,606
Free Downloads % 88.4% 89.0% 90.0% 91.0% 92.0% 93.0%

Source: Gartner (September 2012)

90& of paid-for downloads are priced at under $3.

There has been a staggering 45.6 billion mobile app downloads this year, with the increase being bootsted by a rise in third party, independent Android app stores which are popping up, especially in China where this trend is growing the quickest as Google Play is said to have a lack of presence in China, and carriers providing weak alternatives.

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