How Big Brands Are Using Apps to Engage With Employees


Without doubt we are firmly in the ‘app era’; a time in history when website and mobile applications are used by millions of people for everything from relieving boredom to checking on the weather.

Mobile phones have essentially become microcomputers, allowing us to walk around with the capabilities of a PC or laptop in our pocket.

It’s no wonder that big brands have clocked on to the use of smartphone apps by their workforce and are now looking at how apps can also be used within the work team.


Step forward Crosby Associates (don’t worry they’re not a law firm), who began creating bespoke mobile apps for clients at the start of the app boom back in 2009.

To date they’ve created over 130 apps for an array of brands, ranging from the likes of Everton Football Club through to BMW.

Last year, Crosby Associates started development on a new ‘Employee Engage App’, with the aim of helping to simplify everyday HR and internal communication tasks.

Whatever company you work for, it’s likely that you’ll start to see more of these apps coming through in the month/years to come in order to reduce the dreaded barrage of emails or overspilling paper trays.

The benefits to the company are that they can contact you instantly with push notifications, keep you updated on company news and even feed down updates on performance against targets (if you have any).

For you as an employee, the Employee Engage App will enable you to do everyday admin tasks more efficiently, such as requesting annual leave or submitting expenses.


Employee Enage App


We asked John Porter, Commercial Director at Crosby Associates, for his thoughts on the key benefits it brings to both businesses and employees.

“The Employee Engage App enables companies to engage and communicate with their workforce, enabling instant access to important information and providing useful tools to assist in day to day activities.”

John went on to explain how the app has been received so far, stating “We’re excited to be working with some great brands and are delighted with the feedback received to date from both employers and employees.”


You can checkout the Employee Engage App website for more information (and some screenshots of the app itself).

We’ll keep you updated on how employee engagement apps progress over the coming months – for now they look set to grow at an exponential rate and we feel this may one of the first of many…watch this space